STEPN GO, adidas advance Web3-fitness fusion with physical shoe drop

Australia – Social-lifestyle app STEPN GO has reached a new milestone in its partnership with adidas, unveiling the first-ever co-branded physical running shoes—the ‘STEPN GO x adidas Ultraboost 5,’ featuring the STEPN GO logo.

The launch of the co-branded running shoes marks a pivotal step in the year-long partnership between STEPN GO and adidas, which began in April 2024 with the debut of the STEPN Genesis NFT collection. 

Building on the excitement from their digital NFT drops, the introduction of the STEPN GO x adidas Ultraboost 5 further demonstrates how the two brands are redefining the intersection of digital innovation and real-world fashion.

Following a successful collaboration, which included the release of the STEPN GO x adidas Genesis NFT Sneakers, the partnership now transitions from digital to physical with a limited edition of 1,200 adidas Ultraboost 5 running shoes.

Since its public beta launch in September 2024, STEPN GO’s innovative Haus System has stood out, enabling users to lend sneakers, share energy and earnings, and onboard new users into Web3 without a wallet. This feature enhances accessibility and highlights the platform’s commitment to community-driven innovation.

Shiti Manghani, CEO of STEPN by FSL, shared, “The launch of physical shoes is a defining moment in our partnership with adidas. We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.”

Erika Wykes-Sneyd, VP and GM of adidas /// studio, added, “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era. This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”

Starting December 13, the limited-edition STEPN GO x adidas Ultraboost 5 shoes will be available exclusively on the MOOAR marketplace for holders of STEPN and STEPN GO x adidas Genesis Sneakers. With only 1,200 pairs released, the drop blends adidas’ performance excellence with STEPN GO’s active lifestyle ethos.

The STEPN GO x adidas collaboration marks a key step in integrating active living with everyday life, highlighting STEPN GO’s innovation in fitness technology and Web3 leadership. By blending digital and physical experiences, the partnership reinforces STEPN GO’s role as a pioneer in redefining Web3 possibilities.